Wednesday, October 04, 2006

The Facts and the Questions

In 1999 there were 108,000,000 coffee consumers in the United States spending an approximated 9.2 billion dollars in the retail sector and 8.7 billion dollars in the foodservice sector every year (SCAA 1999 Market Report). It can be inferred, therefore, that coffee drinkers spend on average $164.71 per year on coffee. The National Coffee Association found in 2000 that 54% of the adult population of the United States drinks coffee daily (NCA Coffee Drinking Trends Survey, 2000). They also reported that 18.12% of the coffee drinkers in the United States drink gourmet coffee beverages daily (NCA). In addition to the 54% who drink coffee everyday, 25% of Americans drink coffee occasionally (NCA).

Bogside Coffee wants to know;
What conversations do you have most commonly over a cup of coffee?
What should a coffee shop look and feel like?
Would you prefer a barista (the guy making your coffee) or a waiter to serve you a drink?
What deserts do you most commonly eat while drinking coffee?
What type of music would you like to hear while in a coffee shop?